Automation systems · Melbourne
Stop doing it manually.
Start growing.
I build the systems that run the admin for small businesses, lead capture, quoting, scheduling, invoicing, reporting.
10 minutes · Free · No commitment
8 client systems · Melbourne & Sydney
Trusted by · 8 client systems
Client names are published only with their permission.
- Electrical services business, Melbourne
- Junk removal business, Melbourne
- Cleaning services business, Sydney
- Photography studio franchise, Melbourne
- Wholesale bakery, Melbourne
- National franchise network, 80+ locations worldwide
- Personal training studio, Melbourne
- Non-profit organisation, Melbourne
Client names are published only with their permission. Anonymity here is discretion, not evasion, it is why there are no logos and no links.
Most businesses aren’t broken. They’re running on habits instead of systems. So I start with an audit, not a pitch.
What we build
Five systems that remove the most common bottlenecks.
Every business is different. These are the ones that come up again and again.
- 01
Email Automation
Inquiries get replied to, quotes go out, follow-ups are sent. Without anyone touching them.
- 02
AI Scheduling
Automatic booking, assignment, and confirmation. Clients book themselves. Staff get assigned automatically.
- 03
CRM and Lead Management
Every lead captured, tracked, and followed up. No inquiry falls through. No client goes quiet without a nudge.
- 04
Live Dashboards
One screen showing your entire business in real time. No spreadsheets, no manual updates, no guessing.
- 05
AI Agents
Custom AI trained on your business. Answers client questions, processes requests, and escalates only when needed.
- 20–40hours a month
- reported back, across 8 client systems
- 3–5
- high-ROI bottlenecks typically found in a first session
- 30–60days
- from first call to live systems, for a typical build
Our work
Real problems. Real numbers.
- Time · Structure3→1touchpoints per invoiceElectrical services business, MelbourneBefore3 peopleAfter1 submit
87 jobs a month, each requiring 3 separate data-entry steps across 3 people. Field techs had no access to the customer database. Invoices came in with errors. Scheduling lived in a physical diary controlled by one person with no backup or visibility for the rest of the team.
One submission. Zero re-entry.What was built, and what changed - Time · Revenue12xmore 5-star reviewsJunk removal business, MelbourneBefore1–2After12+
The whole operation ran on WhatsApp and paper. No job tracking, invoices typed by hand, and 5-star reviews, the number one driver of new bookings, were never asked for.
Reputation on autopilotWhat was built, and what changed - Revenue2 secto reply, before the competitor picks upCleaning services business, SydneyBefore4 hoursAfter2 sec
Leads came in and sat for hours. By the time someone replied, the customer had already gone with whoever responded first. Revenue lost silently, every single day.
First in. Every time.What was built, and what changed
What clients say
Rotem is an absolute legend. It was a pleasure to work with him. Always there to help and assist and do new things together.
Junk removal business, Melbourne For the first time in twenty years running this business, I can open a beer at seven in the evening and fall asleep on the couch. The system answers emails and sends quotes to clients. By itself.
Cleaning services business, SydneyOwner Outstanding work from start to finish. Smooth, professional, and the results were immediate. Five stars, without hesitation.
Photography studio franchise, Melbourne5 out of 5
Client names are published only with their permission.
How it works
Here’s exactly what working together looks like.
- 01
Discovery
We audit your business, mapping where time and money are being lost. You get a priority list of highest-ROI automations before a single line is built.
- 02
Build
We build everything we agreed on: automations, CRM, dashboards, and AI tools where they make sense. Scope is locked before work begins. No surprises.
- 03
Maintain
Monitoring, fixes, improvements, and a monthly strategy call. Your systems keep getting better. You don't manage them.
Discovery, a scoped build of one core workflow, and handover with 30 days of support.
Scope is agreed before work begins. The audit tells you what to fix first, you can take that and do nothing else.
We work best with a specific type of business.
Good fit
- You have repeatable processes done manually every day
- 5+ employees or 50+ leads per month
- Ready to invest in a system, not a quick fix
- Willing to share access to your tools
- You want a strategic partner, not just a freelancer
Not a fit
- Looking for a one-time fix with no ongoing support
- No clear business process to automate
- Not ready to invest in a proper system yet
- Not willing to share tool access
Two ways to get started.
Pick what feels right. Either way, you’ll leave knowing exactly what to fix first.
10-minute audit
Answer a few questions about your business. No call needed. You’ll get a clear picture of your biggest manual bottleneck and what could run automatically.
10 minutes · Free · No commitment
Free 30-min call
Tell me what’s costing you time and money. I’ll listen, ask the right questions, and tell you honestly what makes sense for your business. No pitch.
30 minutes · Free · No templates